Shelly O'Neil January 12, 2026
If you’re even thinking about selling, whether it’s in the next few months or sometime down the road, there are three things you should understand before you make any decisions. These aren’t headlines or hype. They’re the fundamentals that actually affect your outcome.
One of the biggest misconceptions sellers have is that success comes down to timing the market perfectly.
In reality, how you list matters more than when you list.
Today’s sellers have more options than just “put it on the MLS and hope for the best.” Depending on your goals, your property, and your need for discretion, there may be multiple ways to come to market, including private or off-market strategies.
The right approach depends on:
Your pricing goals
Your tolerance for disruption (showings, open houses, visibility)
Your timeline and flexibility
Sellers who think strategically before listing tend to feel more in control, and often get better results, than those who rush based on headlines.
Pricing a home isn’t about picking a number you “hope” to get.
It’s about understanding:
How buyers perceive value in your neighborhood
How current inventory and competition shape demand
Where pricing creates leverage, or kills momentum
Overpricing doesn’t “leave room to negotiate.” It often causes a listing to sit, which can weaken your position and lead to price reductions later.
The strongest pricing strategies are intentional, data-driven, and aligned with how buyers are actually behaving, not how we wish they would.
You don’t need to be ready to list to start preparing.
Smart sellers take time to understand:
What their home would realistically sell for today
What improvements (if any) would actually increase value
What selling scenarios might look like based on different timelines
Preparation gives you options. It allows you to move confidently if and when the timing feels right, instead of reacting under pressure later.
Even sellers who ultimately decide to wait benefit from having clarity and a plan.
Selling a home is a big decision, and the best outcomes don’t come from rushing or guessing.
They come from understanding your options, having a clear strategy, and working with a professional who can help you see the full picture before you make a move.
If you’re curious where you stand as a potential seller, starting with the right questions is always the smartest first step.
We're excited to connect with you and help you achieve your real estate goals. Whether you have questions about buying, selling, or investing, or you simply want to learn more about our services, we're here to provide the information and guidance you need. Let's connect today!